Tuesday, July 28, 2009

Interview With WhoHub.com

What is your specialty?
Interior design. Mostly on commercial and F&B
Where can we view your portfolio online?
No I don't put my portfolio online. But i blogged about design. http://dianasharif.blogspot.com/
What made you interested in design?
Passion i guess. And the urge to push the envelope rather than licking it.
What has been your professional career path?
I started off as a junior designer, after two years i was promoted to an interior designer. Now i'm a project designer.
Have you received any awards for your work in the field of design?
Not yet, but am aiming for it!
What is your motivation? What makes you get up in the mornings?
Self motivation. Talent helps but it won't take you as far as ambition.
How would you define your design style?
I'm more into something that allows freer approach. I loves clearly defined areas , eccentric materials that stands out and element of surprise.
How do you promote and move your work?
I don't really promote my works. People knows it by word of mouths.
In which new areas would you like to experiment?
Hotels and healthcare facilities
Shapes, color, concept: where do you usually begin when conceiving a design?
Definitely concept . The concept will tie the whole design elements together.
What are your sources for documentation and to generate ideas?
Books, magazine, the web and travellings
Which festivals or awards in your field do you find most interesting?
The IPDM/MSID awards.
What is your favourite type of customer?
Someone who knows exactly what they want.
To a certain point, is copying justifiable?
Yes. Only to a certain extend
List some things you dislike seeing in design.
Bad workmanship and an 'after thought' stuff.
Do you believe the newer generations are better at designing?
In term of material usage, yes. But ideas, not really.
With which type of client would you decline in working for?
Fickle minded ones.
How do you calculate budgets for a design project?
Depending on the area, concepts, design elements.
Which professionals in your field -contemporary or past- do you most admire?
I love the work of Frank Llyod Wright, Richard Mier, Gensler, David Rockwell, Mies Van De Rohe, Starck, Ron Arad, Mark Newton, Graft Studio..there's so many!
Which software applications do you most utilize in your work?
Autocad, 3D Studio Max & Photoshops
Up to what point do your designs reflect your personality?
Mostly it's my fuss free attitude reflected to my design as well as my colorful personality.
How do you distinguish passing fads from mainstays in new trends?
Herm...the passing fads are usually the mostly over the top with everything whereas the mainstays are usually the more simpler , refined ones.
If you weren't a designer, what would you be doing?
Maybe an archeologist, art curator or an environmentalist.
At this moment, what would be your dream job or project?
My dream job, a design director. Dream project? Restoration of the Kellie's Castle in Perak. It's an old abandoned castle built during the colonial era in Malaya.
Can you see yourself in this field twenty years from now?
Yes
Which design resources online do you frequently visit?

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